Tattly, a cheerful temporary tattoo retailer, is well known for their imaginative and exciting email marketing campaigns. How brands are using organic shapes in email design Tattly Fluid shapes can also break up content without the use of harsh lines, make visual content more interesting, or create abstractions.Ĭurious how brands are putting organic shapes to work? Here are 6 brands that use fluid, organic shapes to level-up their email design. But how can these irregular forms benefit our email campaigns?Īs with the adoption of most design trends, creatives are looking for ways to boost an email’s engagement and draw the prospect to key messaging and calls-to-action. With email design often taking influence from web trends, it’s only natural that we would start to see organic shapes taking center stage in email compositions. The irregularities they display rebel against the patterns and rules that define the geometric shapes we’re accustomed to seeing.Ĭurved lines and soft blobs have gained momentum in web design in recent years, helping to make minimal designs more dynamic and draw attention to key content. Organic shapes are often described as forms that take influence from nature. But we’re seeing more and more email designers break up their email designs with shapes inspired by nature-and the results are stunning.
Most email designs are driven by symmetry and geometry. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more.
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